Meet the professionals who can help you pursue your goals

We help individuals and families pursue their ideal retirements.


Michael Fritts, RICP®

Founder / Advisor

Michael Fritts founded Goals Based Financial Planners to help others prepare for their financial futures by using smart insurance and investment strategies, so they can spend less time worrying and more time living life to its fullest.
Michael is a Retirement Income Certified Professional® (RICP®) from the American College of Financial Services, a licensed insurance agent of Fritts Financial (for fixed products only) and a Series 65 Investment Advisor Representative with a Registered Investment Advisory firm, Brookstone Capital Management. As such, he is committed to work within the fiduciary standard for his clientele.

Michael was born and raised in Knoxville, Tennessee. A graduate from Farragut High School, he later completed his bachelor’s degree in fiction writing at Columbia College in Chicago, where he graduated Magna Cum Laude. After completing college, he returned home to work at Fritts Financial and later founded Goals Based Financial Planners.

In his spare time, Michael enjoys reading, writing and spending time with his wife, Heather, and their twin toddlers, Daisy and Charlie.

Eric Fritts, CHFC®

Financial Advisor

Ready to Take The Next Step?

For more information about any of the products and services listed here, schedule a meeting today or register to attend a seminar.

Or give us a call at 865.675.0000